NEW + BESTSELLERS Fenty Minis

Shop Fenty Beauty's weightless, longwear liquid lipstick with a soft matte finish—born in a range of head-turning shades to suit all skin tones.

ONE-STROKE INTENSITY. LONGWEAR MATTE FINISH. UNRIVALED PRECISION WAND.  STRAIGHT UP: A weightless, longwear liquid lipstick with a soft matte finish—born in a range of head-turning shades that look incredible on all skin tones.THE LOWDOWN: Rihanna created a range of 7 head-turning, high-impact shades that look incredible...

Shop Fenty Beauty's weightless, longwear liquid lipstick with a soft matte finish—born in a range of head-turning shades that look incredible on all skin tones.

Cut through the buildup with a clarifying shampoo that won’t cloud your judgement. This gentle, color-safe clarifying shampoo gets to the root of it all, easily removing product buildup, excess oil and dirt without stripping your hair. The Clear Thinker helps provide a clean slate for weightless, bouncy styles. Infused with naturally derived Salicylic Acid and fruit-derived Pectins. And it only makes sense that we included our proprietary Replenicore-5 complex to repair splits ends and reduce breakage. Clear your head and start fresh.

A professional-grade bond-building hair treatment that penetrates deep into the cortex to provide instant inside-out repair, up to 75% improvement in damage* + up to 72% stronger hair*.

The Comeback Kid Instant Damage Repair Treatment penetrates deep into the cortex to provide inside-out repair strengthening fragile curls.

Take healthy-looking skin to go with multitasking products clinically tested for all skin tones. Take this travel-size cleanser and toner for a test drive or pack them up forvacay.

Keep things fun with a duo made for effortlessly styling edges on the go. Lock your edges and styles into place with The Controlling Type Hair-Thickening Edge Control Gel, a high hold gel that works overtime to protect + repair. Then smooth baby hairs, swirl strands + swoop edges with the help of The Side Stick 3-in-1 Edge Styling Tool, the most lux’d up, ergonomic styling tool.

Ditch crunchy creams for The Homecurl curl-defining cream - it hydrates, softens and conditions curls for an all-day touchable body and bounce.

The ultimate hydration + heat protection duo. Packed with our signature Amber Bouquet scent and Replenicore-5 to repair split ends and combat breakage, this duo keeps your strands healthy and thriving.

The Protection Posse is all the backup your hair needs to effortlessly move between styles. Powered by Replenicore-5, this duo links up for full-on protection against breakage. 

The only frizz-smoothing heat protectant styling cream you need for silk presses, blowouts + diffusing with up to 450°F of heat protection + always-on repair.

The only trio of washday curlfriends you’ll need for hydrated, defined curls that withstand humidity. The Rich One Moisture Repair Shampoo gently cleanses, flexing its plush, moisturizing lather—making something so everyday, feel so extra. The Richer One Moisture Repair Deep Conditioner is a luxe, extra-rich conditioner that spreads and melts right into dry, damaged hair easily for faster conditioning. And The Homecurl Curl-Defining Cream, an award-winning silicone-free gel-cream that shapes, defines + enhances curls in one step with soft, touchable definition. All loaded with our reparative complex, Replenicore-5, and paired with our signature Amber Bouquet scent, this trio has your back when it comes to keeping your curls in check.

Dive into Fenty Hair's moisture-rich conditioner to repair + defrizz hair for softer, smoother locks. Clinically tested to reduce breakage and split ends.

Indulge in Fenty Hair's moisture repair shampoo for gentle cleansing and rich hydration. Powered by Replenicore-5 to repair split ends and reduce breakage. 

Snag the magic of Fenty + Smurfs with this crew of Smurfette-inspired goodies, featuring the full limited-edition assortment in a one-of-a-kind Collector’s tin. From Smurfberry-scented lips in bright + luminous shades, to dazzling shimmer-dusted daisies for allover glitz, to Smurf’d out accessories to primp and perfect, this limited-edition lineup has got you fully covered for all your Smurftastic beauty + skin needs.

A lightweight, multitasking, reparative leave-in conditioner spray that provides all-day hydration, detangles, smooths frizz, softens + refreshes strands.

Dissolve dirt, oil, longwear makeup and pollution from the pores up with this rich, multipowered makeup-removing cleanser that deeply cleanses and purifies without stripping skin.

CONCEALER GETS EVEN WITH SKINCAREGIVE IT TO ME QUICK:Do less, but get more with We’re Even Hydrating Longwear Concealer—the ultimate makeup-meets-skincare hack. It melts into skin, instantly evening, brightening and hiding dark circles + puffiness for up to 12 hours. Available in 50 buildable...

CONCEALER GETS EVEN WITH SKINCAREGIVE IT TO ME QUICK:Do less, but get more with We’re Even Hydrating Longwear Concealer—the ultimate makeup-meets-skincare hack. It melts into skin, instantly evening, brightening and hiding dark circles + puffiness for up to 12 hours. Available in 50 buildable...